Patanjali ready to take on big brands

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NEW DELHI: Fast-moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost, these products have been made by Yoga guru Ramdev.

FMCG baron Ramdev is drawing up making a plan to launch a pincer movement on MNCs. On one hand, he is planning to open Patanjali mega stores across India which will be start from start with Nagpur and Lucknow, while on the other hand, he has readied a premium brand ‘Soundarya’ to take on the likes of big cosmetics brands such as L’Oreal and Maybelline.

Patanjali Ayurved company situated at Haridwar which has been founded by Ramdev and his ally Balkrishna, reached its revenue target of Rs 5,000 crore for the year ended 31March 2016, said Balkrishna, MD of Patanjali Ayurved.
“We have made profits of 8-12%,” he said. “And we are just getting started. Wherever we see MNCs taking advantage of Indian consumers, we will enter that segment with better quality natural products and affordable pricing. At the same time, we need to get more competitive in modern trade. These mega stores will help us get there,” he said.

The proposed Patanjali mega stores that will sell everything from noodles and biscuits to ayurvedic medicines and ghee, will measure around 5,000 square feet, according to Balkrishna. Currently, apart from e-commerce channels, Patanjali products are sold through 1,200 Ayurvedic Chikitsalayas, 2,500 Arogya Kendras and 8,000 Swadeshi Kendras. Add to that thousands of kirana stores across the country and partnerships with modern retail chains such as Big Bazaar.

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