MEA launches app integrating various social media handles
Author yuvamind
NEW DELHI:The External Affairs Ministry launched an app; bringing websites including various social media handles more than 170 Indian missions on a common platform to further its public arrival.
The app, developed in cooperation with social media massive Facebook, will help people connect with Indian missions out of country and the MEA through a area of social media platforms without having to access individual websites.
MEA Spokesperson Vikas Swarup said, “The app is a shop to find social media handles twitter, youtube and websites of all Indian missions abroad”.
Ankhi Das who is Public Policy Director of Facebook for India, South and Central Asia, said “terrorist contents” are allowed by Facebook as it does not allow valourisation of terror.
Complimenting the MEA for its social media arrival, she said, Facebook has made the app for free.
Currently, more than 165 Indian missions and posts are on Twitter and 172 on Facebook, while 124 have their websites and many of them their youtube channels.
The MEA uses Facebook, Twitter, Youtube, Instagram, Gplus, Soundcloud, Flickr to reach out to people as part of its social media engagement.
Das said the launch of the app is an example of “consumerisation of foreign policy”, putting power in people’s hand. Talking about power of Facebook, she said 100 million hours of video gets posted to it every day, while the number of average posts is a staggering 2.3 trillion. She said Facebook has over 155 million users in India.