NEW DELHI: BSNL’s top official on Wednesday said, State-run BSNL will be the first to cut tariffs to better Reliance Jio ‘s offer, setting the stage for a price war in the country’s crowded mobile telecom market.
The BSNL telecom is planning to follow Jio in offering free voice calling including cheaper package than Jio on its network. And unlike Jio’s offer that is available for only 4G subscribers, the BSNL plan will be open to 2G and 3G users, which constitute the majority of mobile customers.
Although, BSNL has a strong market penetration and significant share in many important markets such as Kerala, Himachal Pradesh, Haryana, Odisha, Punjab and UP , will announce the zero-voice-tariff plans from January and these would be lower than the Rs 149 entry price of Jio. The loss-making PSU is, however, absent in key markets such as Mumbai and Delhi.
Managing director Shrivastava said that the plan will be offered to BSNL’s mobile customers who also have a broadband connection at home. “The idea is to use the home broadband to route outgoing mobile calls through the landline network. We estimate that a large amount of time is spent at home, and so here we can ride on our wire-line operations,” he said.