Apple launches MacBook with new Intel processors in India, price at Rs 106900

According to analysts, Apple ' s reputation as a premium brand helps it in the United States and Europe. "MacBook is the thinnest and lightest Mac we have ever made and it ' s our vision for the future of the notebook," said Philip Schiller, Apple ' s senior vice president of worldwide marketing. The new MacBook is 13.1mm thin, weighs 900 gram and has a battery capable of up to 10 hours of wireless web browsing on a single charge. MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time in rose gold colour. The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25% faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier -- from launching apps to opening files. For connectivity, MacBook supports 802.11ac Wi-Fi and Bluetooth 4.0. Apple has also made 8GB of memory standard across all configurations of the 13-inch MacBook Air. MacBook is available starting today at select Apple authorised resellers in the country. The all-new MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage is priced at Rs 1,06900. While the model with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage is priced at Rs 12,9900. There are also configure-to-order options avialable, including a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. So far, Apple has defied a PC industry trend: While other major computer-makers saw shipments fall in 2015, Apple increased the number of Macs it shipped worldwide last year, according to estimates from research firm Gartner.